Small Scale Food Processor Association SSFPA
What's New

Food Marketing 101 - Update

The Food Innovation Centre of BC is hosting a series of four workshops on food marketing with guest presenter Bill Henderson, starting February 16. Formerly with the Investment Agriculture Foundation of British Columbia, Bill is a marketing specialist, so mark the date on your calendar!

In these four workshops, producers and processors will learn
• why food marketing needs a different approach
• the best way to promote and sell their products
• what consumers want and how to give it to them
• if you and your product are ready to go to market

Dates: 1st workshop of four starts on Thursday, March 15, 9am to noon, (subsequent dates to be confirmed and may vary between locations.)

For more information, download the recent media release.

Locations:  Workshops will be held at nine Community Futures venues: Abbotsford, Courtenay, Cranbrook, Dawson Creek, Kamloops, Kelowna, Nanaimo, Prince George and Williams Lake.

Cost:  $50 + HST per workshop

Register: or by phone (Bill Henderson) 250-889-9162.

The Food Innovation Centre of BC gratefully acknowledges the financial support of Growing Forward.


Updates from Health Canada and the CFIA

The attached updates from the Food Directorate (Health Canada) and the CFIA are presentations made at the recent meeting of food chain supply organizations in Ottawa, hosted by the Food Directorate, Health Canada.

> Agenda

> Organizations at the meeting

> CFIA change agenda:  [English]  [French]

> Summary of Food Directorate presentations:  [English]  [French]


International Study Compares Agri-Food Quality Legislation and Regulations Between Canada and Other Nations

International Study to Compare and Contrast Legislation, Regulation and Support Initiatives Related to the Quality of Agri-Food Products

The purpose of governance structures (whether legislative, regulative, or voluntary) pertaining to food quality is to provide opportunities for suppliers and retailers to capture greater returns from the market by providing consumers with food products that they perceive offer a value that is commensurate to the price they are willing to pay. Competing in an increasingly dynamic food industry requires companies to innovate with growing regularity in line with market demands.

Simultaneously, consumers look for signals for which products offer the attributes that they value. The successful development of an industry therefore relies on legislation that, while sufficiently stringent to ensure the continued supply of safe quality food, provides suppliers with the opportunity to innovate and prosper from opportunities presented by changing consumer attitudes and purchasing habits.

Developing governance structures that can provide consumers with assurances surrounding less tangible quality attributes is difficult; particularly as they often refer to specific products, not sectors. Successfully addressing this change means introducing governance structures that are orientated towards the market, not production, while balancing consumer (societal) with commercial (private) interests.

The purpose of this project was to gather information on food quality related legislation, regulations, initiatives and governance structures developed by a series of chosen countries and compare those approaches with current Canadian quality-related legislation, regulations and/or initiatives. It will also identify the role of governance structures put in place to manage quality-related systems, along with the types of relationship that exist between government and industry stakeholders (non-profit, for-profit, NGOs, etc.), as well as their role in developing and delivering the identified approaches.

This project examined and compared drivers of change, identified similarities and differences that exist between the drivers and legislative/regulatory frameworks of the chosen countries, and described the means by which these same countries are assisting industry to adapt to a changing business environment.

The objective of this project was to gather information on the Canadian, US, EU (France, UK) and Australian approaches to developing and implementing legislative and regulation-related approaches that surround food quality issues and understand such in relation to overall government policy.

Food Safety and Quality Directorate
Agriculture and Agri-Food Canada


Agricultural Innovation Program

Click to download the Agricultural Innovation Program Program Guide. This guide provides information about the Agricultural Innovation Program and its two streams of support, the Knowledge Creation and Transfer stream and the Commercialization stream, and instructions for completing the application.


Use Value Chains to Help Develop Your Market

"Value chains are market focused collaborations that work together to develop a product the buyer wants while achieving efficiencies along the supply chain to minimize costs and maximize profits." This webpage from the BC Ministry of Agriculture provides a set of ideas (links) that can help producers, processors and sellers develop their markets through value chains.

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